Southern Fulfillment Services Announces Major Technology Transformation

Company Partners with Microsoft & Junction Solutions to Integrate ERP Technology

VERO BEACH, June 10, 2010 – Southern Fulfillment Services (SFS), an industry leader in direct-to-consumer fulfillment companies selling perishable and non-perishable products, announced today the launch of a new integrated technology system using Microsoft Dynamics® AX platform, in partnership with software vendor Junction Solutions.

Becky Martin, Vice President of Information Technology says, “SFS had unique challenges because the company incorporates extremely divergent applications. We require everything from order management to logistics and fulfillment, to a method to track product volume on a daily basis. We needed a technology umbrella that could be easily adopted by every department of the company, and this new system answered the call.”

Every legacy system in the company is included in this unprecedented modernization. The new system empowers SFS to seamlessly compete at the next level while maintaining its strong foundation of top quality customer service.

Forrester Research reports that online retail sales will reach $229 billion by 2013, enjoying a steady 10% increase annually despite a shaky economy. The multi-channel retail structure improves SFS’ agility in an increasingly competitive industry. Martin continues, “Streamlining our systems was a top priority for SFS. Customers can now reach us in a variety of ways, from traditional catalogue shopping to cutting-edge Internet communication. Either way, our commitment to customer care remains the top priority.” The company is expecting a swift return on investment, and the employees are eager to adopt the new technology.

Bob Daberkow, Vice President of Business Intelligence, adds “Our partnership with Junction Solutions gives SFS the opportunity to position ourselves as a powerful player across all lines of our industry. We are most happy, though, with our continued success with addressing our customer’s needs efficiently and with the care that has defined us for over 60 years.” Employees will begin training immediately with an expected launch date in early September, just ahead of the holiday shopping season.

About Southern Fulfillment Services:
Southern Fulfillment Services (SFS) is a privately owned Florida based company with production facilities in Vero Beach, Florida, Harlingen and Palestine, Texas. SFS currently owns multiple catalog brands related to gourmet food and fruit, including gift baskets and fruit baskets categories. Southern Fulfillment Services also provides private label fulfillment for national catalog and internet companies, and works with B2B customers in fulfillment and logistics.

For more information contact:
Becky Martin, Vice President, Information Technology