A Brief Glossary of SEO, Ecommerce, and Fulfillment Terms

The ecommerce marketplace is its own world, and over the past decade has developed into its own language, as well. Terms and vocabulary, buzzwords and jargon fill the ecommerce community’s message boards, online forums, and online clinics, schools and discussion groups.At the risk of sounding brutally honest, a lot of terms come and go, existing only for a short span of time and then winking out, victims of their own hype. Other terms become part of the basic ecommerce argot, an indispensible component of the online marketing experience. Presented below are several terms that have stood the test of time, presented as a gesture of welcome and assistance to the ecommerce novice.

Search engine optimization
is an umbrella term that refers to the many techniques, strategies, and methods by which an ecommerce website can rise to the top of search engine page rankings. As multiple studies have proved the average online user only visits websites on the first few pages of a search engine query, remaining near the top of search engine’s rankings for the  ecommerce business’ area of interest becomes crucial to success.

Web Content Development

One of the most important methods of SEO, web content refers to the creation of written materials that will help search engine users discover a given ecommerce website. This written materials typically include keywords that the search engines will recognize as relevant to the designated query.

Keyword Research

Many search engines, most notably Google, include keyword search tools that help the user determine which keywords are most effective for their web content development needs. These keywords may be a simple word but can also sometimes take the form of entire phrases or clusters of words. Many keywords are in use throughout this article.

Order Fulfillment

In the simplest of terms, fulfillment is the means and processes by which a company satisfies (or fulfills) a product order. Fulfillment services are companies that warehouse, process, and ship orders on behalf of their client ecommerce businesses. Fulfillment also refers to warehousing fulfillment, in which a fulfillment company receives and stores inventory for their client ecommerce business. One of the great advantages of third party order fulfillment is that the client company no longer need worry about warehousing, processing, or shipping their own products. Instead, they are free to work on growing their ecommerce business’ front end.