Fulfillment services are an investment in customer relations. Building great relationships with your customers is one of the few ways to achieve real success. Any business guru will tell you that it costs far less to keep an existing customer than to search out a new one. By the time a customer places an order from your company you already have that customer’s attention, but you need to keep it. After the order is placed how fast the item is shipped, the condition that product arrives in, and how that customer is treated by customer service will all determine whether or not that customer comes back to your business. That customer also will recommend or not recommend your product to friends and family based on the ordering experience that he or she has.
Fulfillment services are a great way to build strong customer relations because fulfillment companies provide the reliability, accountability, and service that customers want. When you choose to use a fulfillment center to process your orders you can be confident that your customers are being well treated by experienced and trained staff and that their orders are being packed and shipped promptly. Because fulfillment services have good relationships with major shipping carriers you never have to worry that your products are being sent by an unproven or untested carrier that the customer will not be familiar with. If your customers have a problem with an order they can call customer service and get the problem resolved quickly by specialists who know how to handle irate or upset customers and have great communication skills. Mistakes happen in any company, but a fulfillment services company will be able to save your reputation when mistakes happen by calling in their highly trained customer service personnel to resolve the situation.
For medium and large businesses that often have a hard time staying connected to customers because they receive so many orders everyday using a fulfillment services company can bridge the gap between having personal contact with customers but still being able to process all the orders. Customers can connect with friendly, knowledgeable customer service reps hired and managed by the fulfillment company whenever they have a problem or need help placing an order but your company will get all the credit for having such great customer service. Improving your professional reputation and helping you build solid customer relationships that will last for years is just one of the benefits of using fulfillment services.