Southern Fulfillment Services Announces Acquisition of Gift Baskets

Positions Company for Continued Growth in Online and Catalogue Gift Sales

VERO BEACH, March 21, 2010 – Southern Fulfillment Services (SFS), an industry leader in direct-to-consumer fulfillment companies selling perishable and non-perishable products, announced today the acquisition of Gift Baskets Remembered (, a 100% e-commerce gourmet gift basket company, founded in 2004.The acquisition complements SFS’ existing brands and further diversifies the core business as a leader in gift shipping.

“With the Spring holidays and impending graduations upon us, we’re thrilled to have Gift Baskets Remembered join our family of brands,” said Bob Daberkow, Vice President of Business Intelligence for SFS.  “The companies’ complementary products and services provide us with the opportunity to offer the industry’s most comprehensive range of gift-giving services to our corporate and consumer client base.”

According to the New York Times, the gift baskets industry has grown over 400% in the last five years, and current economic indicators foresee further growth in 2010.  The new acquisition will introduce Southern Fulfillment Services to a new client base, and offer an expanded array of over 800 varieties of gourmet gift baskets to existing loyal customers.

SFS now offers consumers an online, one-stop-shop for gift baskets ideas, including food and wine, flowers, and infant and even pet gifts.  The site also offers heart-healthy, kosher and sugar-free options.  “Bringing Gift Baskets Remembered into our family of businesses allows us to offer a creative spectrum of gift-giving choices,” Daberkow said.  “Whether our clients want to send a box of Florida’s premium citrus or fruit baskets filled with a wide selection of unexpected delicacies, SFS is now positioned to address all of our customer’s needs.”

About Southern Fulfillment Services:

Southern Fulfillment Services (SFS) is a privately owned Florida based company with production facilities in Vero Beach, Florida, Harlingen and Palestine, Texas. SFS currently owns multiple catalog brands related to citrus and gourmet food categories, including Hale Groves (, Pittman & Davis ( , Citrus Country Groves (, Eilenberger Bakery ( and others. Southern Fulfillment Services also provides private label fulfillment services companies of varying size, including national catalog and internet companies.

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