There’s a lot of attention given in these articles to what outsourcing your business’ fulfillment and fulfillment warehousing needs can mean to your business’ growth. We’ve explained how fulfillment service companies run the back end of your business for you, taking care of the storage, processing, and shipping demands of your inventory so that you can focus on other areas of your home-based, ecommerce, or other small business.
In this article, we’re going to explain some of the ways your business can actually develop, once you’re freed of the fulfillment burden. You don’t have to complete them all, but taken together they can make a huge difference in the success of your business.
Redesign Your Landing Page
Many ecommerce business owners sometimes grow complacent about their landing page’s graphic design and navigation tools. Some imagine that since the page layout was successful up until that point it should also continue to remain effective. In fact, page layout should be refreshed and refurbished every few months, using the latest research available.
Get to Blogging
Blogs are cheap, easy ways to grow your SEO footprint while at the same time providing your customer base with a source of information that they can use. The blog’s presence in their own pursuits affords you some invaluable public relations goodwill.
A variety of blog platforms are available online, including blogspot and wordpress. Both are free to use and come equipped with a variety of support and technical issue resolution options.
Everybody’s doing them – you can’t hear enough lately about social media outlets like Facebook and Twitter. Though easy to set up and establish, facebook pages and twitter updates can become time intensive to maintain and continually replenish with the fresh content your customers and support base will expect.
You may find that keeping enough content on both sights will also require additional help, from web content developer or web writer.
Build Your SEO Footprint
Now that you’re ready for your ecommerce business to take off, it’s time to build your search engine optimization capability. There are dozens of techniques for accomplishing this, including creating articles laced with SEO-enhancing keywords (like the one you’re reading right now) to utilizing tools and methods presented by Google, Yahoo, and dozens of online SEO “gurus.” Such strategies aren’t difficult, but they do require motivation and concentration. You’ll have both with the free time afforded you by outsourcing your order fulfillment responsibilities.