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Switching to environmentally friendly or Green gift packaging is a great way to attract a new market and save money. Using environmentally friendly gift packaging is very trendy right now because there is a lot of focus on using fewer resources and recycling existing ones. If you’ve been wanting to make a change in your packaging this is a great time to go Green. Using Green materials isn’t just great for the environment, it’s also great for your bottom line.
Switching to environmentally friendly gift packaging or recycling packaging materials can help you attract an entirely new market of customers who are interested in helping the environment, reducing their own carbon footprint and supporting businesses who are committed to Green business practices. As an added benefit recycled materials or environmentally friendly packaging are often less expensive than other types of packaging which will help you save money. Look for local supplies of packaging like handmade paper, recycled cardboard boxes or other suppliers and you can save even more money because the items won’t need to be shipped
Drop shipping can also help you save money on Green gift packaging. Tell the fulfillment house that you work with that you’re interested in a Green packaging option and see what environmentally friendly options they have for packaging items. Chances are good that with the huge volume discounts that fulfillment centers can get on shipping and packaging supplies you will be able to save a significant amount of money on packaging while helping the environment and impressing new customers. You may even be able to get leftover packaging materials from other companies for free.
If you want to do more to attract environmentally conscious customers you can also hire a fulfillment center that has locations around the country. That way your items will be shipped from the warehouse closest to the customer which will eliminate extra shipping and transportation costs. Shipping companies often take a lot of heat for their use of fossil fuels so letting customers know that their items are being shipped from local warehouses can make a big difference in whether or not they buy your product or someone else’s. Even if your business is on the other side of the country from your target market if you can have their gifts sent in Green gift packaging from a local warehouse you’ll get a sale that you otherwise might have lost.