Can You Expand Your Product Line Using Fulfillment Services?
If your sales have dropped off lately, could switching to a fulfillment services company actually help you get your sales back where they should be?
Every retail business needs to overhaul its existing inventory periodically. Adding new products, and selling the ones that aren’t moving at a discount is the only way to keep customers coming back and to keep up with current retail trends.
But for small businesses, getting rid of old stock and replacing it with new can be a problem. If you’ve ordered cases of one type of product that used to sell well, you might get stuck with cases and cases of that same product when sales drop off. Those cases take up precious storage space that could be used for new products that would increase sales. A fulfillment service company is a great way to solve the storage problem that could be keeping your sales low.
When you sign up with a fulfillment company your products are delivered to the company’s warehouse. You get a certain amount of storage space for a low fee. When you need to order more stock, you can order new products and have them sent to the fulfillment company’s warehouse where there will be plenty of room for both the new products and the old ones. You simply hold a sale to clear out the old product and let the experienced staff of the fulfillment services company handle the sale orders that come in and send them out so that you can concentrate on generating more sales. If you sell wholesale using a fulfillment center is even more necessary since you need to be able to store large quantities of the products that you’re selling.
Another advantage of using a fulfillment center to expand your product line is that you can easily track sales to see how the new products are doing. With the data provided by the fulfillment company you can see if a new product is selling well or not selling at all, or what types of customers are buying the product. That information can help you make a more informed decision when you’re ordering products or creating a marketing campaign. Customer data is invaluable, especially to small businesses; fulfillment centers can help you track the information that will help you make the best decisions about where to allocate your business resources so that you can keep your company growing. Knowledge is power, and to a small business knowledge can also translate into profit!